Do you have lots of website traffic and/or a big email list yet for some reason people aren’t buying what your selling?
This is a problem a TON of people have…
Here’s an example:
A friend of mine has a fairly successful supplement company and has a page on his site that gets THOUSANDS of visitors each day.
The cool thing is, these visitors are coming from Google and not costing him a dime.
So, he did what most people think they should do, and put a couple “Buy Now” buttons on the page and…
Nothing happened and no one clicked and bought his product.
Wanna know why?
It’s pretty simple actually… I’ll use my favorite analogy
Let’s say you’re a single guy or girl out at a bar (or wherever you kids meet each other these days) and you spy a guy/girl who you would like to get to know better.
Here are your two options for making this approach and sealing a deal with this perspective “romantic client”
- You walk up to the individual and introduce yourself
- You make small talk, showing genuine interest in what this individual has to say, what they are concerned with, and who they are.
- You ask follow-up questions, have a couple drinks, and end up spending a few minutes or longer having a genuinely good time interacting with the person.
- You ask for a phone number, to follow up with them about having another experience like this
- You walk up to the individual an tell them how awesome you are and ask for their phone number
Now, I’ve been out of the dating world for like 15 years now but I’d venture to guess that approach number two is going to have a pretty low conversion to phone number rate.
In my friend’s case, the content on that highly trafficked page is SUPER VALUABLE. Which is the equivalent of you going on an AMAZING first date.
But even so, proposing the next day is still not the best answer.
You need to spend some time building trust, adding value, and letting that prospective customer know that you understand the problems they are having.
Once you do that, showing them that you have the solution to their problem becomes the easy part…
In fact, if you do it right, they’ll be begging you to take their money and show them your solution.
Which is WAY better than what most businesses do and results in you having a flood of clients/customers, who don’t care that you’re charging a bit more than the other guy, and are ready to take your advice, buy your product, or hire you on the spot.
And all you need is an prospect engagement system — a.k.a. A reliable, automated method for building your credibility, likability, and trust with your audience.
So if you have people visiting your site, yet for some reason, don’t seem to reach out to you for help, share your content, or buy your product/service then we should chat.
Fill out the form below and grab your totally free, no obligation, Engagement Strategy Session
No matter where you are in business, we can help point you in the right direction.